2020 Social Media Campaign - Nashville Humane Society

Social Media Campaign

Organization:

Nashville Humane Society Organization’s Business Objective: The Nashville Humane Association (NHA), incorporated in 1946 to protect the well-being of animals in Davidson County, is one of the oldest service organizations in Nashville. The roots of NHA can be traced back to a society founded in 1887 to protect children from inhumane working conditions and draft horses from mistreatment. While our location and logo have changed throughout the years, our devotion to being a voice to those without one has remained steady and strong. Nashville Humane Association is committed to finding responsible homes, controlling pet overpopulation and promoting the humane treatment of animals.

Organization’s Business Objective I Will Achieve:

Year-over-year, the Nashville Humane Society have been named “Best Place to Adopt” by their community. I would like to continue to show the heart and soul of the organization in their social media platform. My objectives are to bring awareness to the organization, create engaging, exciting, and relevant social content, and help find our animals responsible forever homes.

Organization’s Target Audience:

Future pet owners of all ages, animal lovers, future humane society donors and volunteers, and community organizations that would like to partner with us.

My Target Audience:

With my social media content, I would like to reach audiences of all ages that are looking to adopt a pet, engage with opportunities for social content such as holidays or current events, and reach animal lovers that want a social media platform that is engaging to them to bring awareness to us.

Social Media Platform:

Instagram

Content Developer:

As the content developer, I would like to make fun, engaging and current social content that is authentic. To grow the social media team, we would need people who are animal lovers but also people who are up to date with pop culture to provide engaging media.